SaleHoo Review 2017

Many online merchants and small-time sellers have adopted the drop shipping business model. In short, the supplier (that you can find through SaleHoo) drop ships the product right to your customer, which lowers your overhead costs and eliminates inventory control. In this SaleHoo Review, I am going to share everything that I know – both good and bad, about SaleHoo’s wholesale directory tool. I have included a list of pros and cons that I have gathered over my four years of using SaleHoo for my ecommerce business.

And in case you missed the studies about drop shipping.

22-33% of internet retailers have adopted drop shipping as their primary method of order fulfillment. 84% of online sellers find that establishing a drop ship supplier or wholesaler relationship is the #1 roadblock to starting an online business.

What is SaleHoo?

SaleHoo is not a direct supplier itself – it is a wholesale directory that connects you with thousands wholesalers, drop-shippers, liquidators, and manufacturers. The company is based out of New Zealand, but most of their suppliers are from the USA, UK, Canada, Australia, and China.

It is an online selling tool that you can use to search for and compare various suppliers and products. Using the offered tools, you will be able to search for products to sell by product name, brand name, and category.

It is good to note that SaleHoo does not actually sell anything – the service is a sourcing tool for online resellers.

Is SaleHoo legit?

SaleHoo offers a referral program, so there are multiple SaleHoo reviews on the internet. I have read them all, and I can tell you that some hype up the product while some feel that is a scam. As an ex-SaleHoo customer, I can tell you that SaleHoo is far from being the best tool for sourcing products, but it is a legit service.

I ran an online drop shipping business on eBay, Amazon, and my own online store for 4 long years. I used SaleHoo to find products to sell for my drop shipping business. While I was able to find products to sell, I did not become a millionaire. On the positive note, SaleHoo gave me the opportunity to become my own boss and work for myself, which is something that I was interested in right from the beginning. In mid-2016, I sold my drop shipping business for a nice chunk of money so that I can focus on my family. This has opened doors for other online projects that interest me.

While the drop shipping business model has changed over the years and competition is now at an all-time high, you can still make a substantial amount of money using this system. Whether you want to be your own boss or looking to add an extra income flow to support your family, I feel that this is still possible, but difficult.

As a real, ex-SaleHoo customer, I can tell you the SaleHoo is not a scam and that it offers a real product at a recurring cost. I wish I have the necessary resources to tell you if SaleHoo will work for you, but I do not. The only way to find out is to sign up for the service and decide on your own.

I was able to find what other customers had to say about SaleHoo (see image below for positive reviews):

SaleHoo Reviews

And then there are SaleHoo complaints that I found on the internet:

Carolyn Gaza states: “They try to help but couldn’t find me any drop shipper that deals with name brand unlocked cell phones can be depressing after a while.” (Commenter on Best Company)

Selfless Marketer states: “I have used and do not think much of it. It’s very difficult to find products that you can make much of a profit with.” (Commenter on Warrior forum)

Carol Smith states: “I can say that i tried out Salehoo for a while and was not impressed. I was attempting to find products to resell on eBay. I looked for weeks without finding much at all. I would not recommend it if your plan is to sell on eBay.” (Commenter on Warrior forum)

How does SaleHoo work?

If you made it this far, you now know that SaleHoo is not a scam. Now it is time to see how it actually works.

Basically, after you gain access to the service, you can search for products and suppliers that you are interested in working with. When you find a product that you want to sell or a supplier that you are willing to work with, it is a self-explanatory process from there – contact the supplier and make necessary arrangements.

While the overall process is simple, you will have to decide whether you want to have your products drop-shipped to your customers or buy the products in bulk and arrange your own shipping. Each method has its set of benefits.

When you find a supplier that you are willing to work with, you can contact them directly to place your orders. Each supplier page provides you with various statistics such as shipping time-frames, minimum order amounts, etc.

This is the process for drop shipping your goods:

You first sell the product on eBay, Amazon, online store, or wherever else you plan on selling. Only when you make a sale, you buy the product from one of the suppliers in the directory and they will ship the product right to your customer. For example, you sell the item for $100, but buy it for $50 via SaleHoo. You keep the difference, minus any fees (eBay fees, credit card fees, PayPal fees, etc.).

This is the process for buying the products in bulk:

In order to qualify for wholesale pricing, you buy the products bulk and ship them to your warehouse. After you receive the products, you store the inventory in your warehouse. After you make a sale, you ship the items right to your customers. This method is riskier as you have to buy the products upfront and you have to have enough space for inventory.

Lastly, every supplier that is listed in SaleHoo’s directory undergoes a strict verification process, which eliminates fraudulent activity and Chinese counterfeiters. This ensures that the supplier is an actual company.

Can I make money with SaleHoo?

You are reading this SaleHoo review because you are wondering if you can make a profit using this product. I am here to tell you that you can, but it is not going to be as easy as you think. Every year, there is a dramatic increase in the amount of consumers that shop online, which benefits those that sell products online.

As mentioned above, the market is over-saturated and competition is at an all-time high. But this does not mean that you cannot grab a chunk of the market share for yourself.  With that being said, SaleHoo offers multiple tools for competition insights and other market analysis tools. At the end of the day, profit margins vary by factors such as niche, product selection, and competition.

The problem with SaleHoo, and all other similar directories, is the fact that not all of the items listed in the directory are cheap enough to sell profitably on eBay and other marketplaces. In some extreme cases, I have seen products selling for less on eBay than through one of the wholesalers. On the flip side, if you do some research – and do not go for the products that everyone else is selling, but go for accessories and other related products instead – then you can scoop up some nice deals.

You can review that image below for sample profit margins:

SaleHoo wholesale products

Keep in mind that all of the fees are not added to the above profit margins. I feel that it is the best to calculate all of the fees that you are going to pay before making an order. That way, you will know what to expect.

I recommend using Google AdWords to do your research and configure your marketing campaigns. Google AdWords is a free tool that you can use to see competition levels and other key statistics.

How fast can I start selling?

After you create your SaleHoo account, you can start working with suppliers immediately. The good thing is that the drop shippers do not require you to make an initial investment (no need to buy in bulk, the minimum order quantity is 1 unit). In addition, over 80% of suppliers sell internationally, so no matter where you are, you can be up and running in no time.

Furthermore, SaleHoo offers an online store builder that goes in hand with the wholesale directory, but it does have its own monthly fee.

How much does SaleHoo cost? What do I get?

Access to the wholesale directory alone costs $67 a year (see membership here). As mentioned above, the directory has 1.6 million products and 8,000 suppliers.

SaleHoo cost

You can pay for the membership using PayPal and all major credit cards. You also get access to their seller training center, community forum, ecommerce blog, tutorials, and market research tools. With the exception of the 60-day money back guarantee, there is no free trial or test period available.

I feel that the seller training center alone is worth the cost as it helps you sell online whether you plan on using their service or not.

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SaleHoo store builder

SaleHoo offers an online store builder that costs $27 a month for the Basic plan, $47 a month for the Standard plan, and $97 a month for the Premium plan. With the $27 a month plan, you can add 200 products to your store, save 600 images, and you get 200MB of bandwidth.

You do not need any experience to set up a store. You get 15 professionally designed store templates. And, you get many built-in marketing tools. While there are better options for building a store, I feel that SaleHoo Stores is good for building a simple store in a short amount of time.

Can I cancel SaleHoo?

You can cancel the service at any time. If, for whatever reason, SaleHoo does not meet your expectations or you are unable to find products to sell, you can cancel your membership by calling or emailing their customer support department.

Your purchase is covered by a 60-day money back guarantee. If you cancel before the 60 days are up, you will get a full refund. When I cancelled my membership because I shifted my focus to other projects, they asked for my receipt number that I received when I first joined SaleHoo.

Support and resources

The customer support department is available via phone and email Monday to Friday between 5:30 p.m. to 1:30 a.m. Eastern Standard Time. They can be reached at 1.800.322.7952.

In addition, SaleHoo offers helpful resources such as the market research lab, seller training center, community forum, and an ecommerce blog dedicated to helping you sell online.

Due to the nature of the product and number of available resources, there are not many times that you will really need to contact the support department. I contacted their support team 2 to 3 times through my 4 years of using the service.

For example, I was interested in selling RC cars. I contacted their support department for some assistance. The support representative directed me to a few suppliers and provided me helpful information on ways of increasing my sales, which I found useful for my drop shipping business.

How to get the best results on SaleHoo?

If you are new to drop shipping and never sold anything online, my advice is to go through all of the guides in the seller training center to familiarize yourself on how things work. I recommend noting your product ideas and the suppliers that you want to work with. The general rule is to find at least two to three suppliers for every product and compare the costs.

After you narrow your search down, try to see what other users think by posting questions and asking for feedback in ecommerce forums. I cannot stress this last part enough; just because John Doe is having success selling video games does not mean that you will have the same results. Try to think outside of the box.

SaleHoo Pros

  • You get access to a complete wholesale directory that offers 1.6 million genuine products and 8,000 verified suppliers.
  • With the exception of the annual membership fee, there are no start-up costs (you do not purchase inventory upfront).
  • Every supplier that is listed in the directory undergoes a strict verification process, which eliminates Chinese counterfeiters and fraudulent suppliers.
  • The 60-day money back guarantee protects your purchase in the event that you are not pleased by SaleHoo.
  • It is simple to find products to sell and build relationships with different suppliers.

SaleHoo Cons

  • Location-based searching capabilities are missing (there is no way of searching for suppliers in specific locations – US, Canada, UK, etc.).
  • There are a fair number of products that are cheaper elsewhere.
  • You are paying $67 a year for a list of suppliers that you can ultimately find on your own.

SaleHoo Review – Conclusion and recommendation

In short: SaleHoo is good if you are just starting out and do not want to risk losing a lot of money. It is a great alternative to importing from China.

Over-saturation and Chinese counterfeiting has made the process of finding products to sell difficult. A service like SaleHoo eliminates all of the risk for the seller as it restricts access to illegitimate companies. When you make a purchase from one of the suppliers in the directory, you know you are dealing with a verified supplier that sells real, genuine products.

However, if you have a lot of time and know where to look, you can find legitimate suppliers without having to pay for a service like SaleHoo. I know a fair share of sellers that import genuine products from China without any issues whatsoever. But when you factor in all of the custom fees and risk, importing products from a foreign country may not be something everyone is willing to try.

If you do not mind paying $67 a year for a wholesale directory, I would recommend using SaleHoo. If, for whatever reason, SaleHoo does not work for you, you can get your money back. At least, you will get the opportunity to get your feet wet and start building business contacts and relationships with suppliers.

You should use SaleHoo only if:

» You want a drop shipping business and the option to buy products in bulk.

» You do not have the time to search for suppliers on your own.

» You have a difficult time finding products to sell.

» You sell more on an online store than on third-party marketplaces (e.g. eBay, Amazon, etc.).

» You do not overlook the importance of research.

You should stay away from SaleHoo if:

» You do not have the budget to pay $67 a year for the membership.

» You sell mostly on eBay and Amazon.

» You do not feel comfortable running a drop shipping business.

» You want to sell popular products that many other sellers are selling right now.

» You are skeptical about SaleHoo (the best decision maker is your gut feeling).

That concludes my SaleHoo Review. I hope that, after reading this review, I provided you with enough information so that you are able to determine whether or not SaleHoo is for you.

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  1. Location-based searching capabilities are missing. You cannot search for a supplier from a specific location.
    You will not be able to make a profit on every single product that is listed in the directory.

    These two parts I do not really understand, can you please explain further ?

    • Arthur:

      You do not have the option to search for suppliers in specific locations (e.g. Canada, UK, USA, etc.).
      Certain products in the directory are overly priced, so you will not be able to make any profit on them. For instance, Product A costs $95 on SaleHoo, but retails for $100 on places such as Amazon, Walmart, etc. When you factor in all your selling fees, you will actually lose money. In other words, the price of some products is not wholesale at all.

      I hope that answers your question.

  2. Hi,

    I’m based in the UK, where are SaleHoo list of suppliers operating from is it worldwide or US. In other words would there be any margin for profit by the time I’ve paid import duty and shipping costs.


    • Grahame:

      There is suppliers worldwide, but there is also suppliers from the UK. The import taxes will reduce your profit margins, but it is still possible to make a decent profit. I would probably target suppliers that are from the UK.

      Best of luck to you,

  3. Just tried Salehoo and believe me, I never wasted my money that bad and yes, I once threw money in a gambling machine.

    The dropshippers list is ridiculous. You won’t find one single product of your needs and the best part is that they won’t reply to me money back request I wrote. I just tried their service because of the money back guarantee.

    Well, yeah.

    If you want to find good dropshippers either use Google or find a scout.

    • Michael:

      I appreciate you sharing your negative experience. I have never had the issue of finding profitable products to sell. As mentioned in my SaleHoo review, the profit margins vary by product and it all depends on where you plan on selling products. In theory, selling products on your own online store will yield higher profit margins compared to selling on either Amazon or eBay. Lastly, they always honor their money back guarantee and if you have a problem, I would get in touch with someone from the Better Business Bureau (BBB).

      I hope everything works out for you.

  4. Hello Salehoo Members:
    A few days ago I joined and paid my $67 Membership Fee. Once payment went though, I logged in that same day. Yeah there are a lot of Wholesalers.
    My problem is this, the following day I decided to log in. And what happens????
    It states that my password is invalid. And you know what else is so ironic, they DID NOT EVEN send me my Receipt for the Transaction and my log in details. So beware when you pay for your membership of $67, make sure that they send you those 2 important items………….LOG IN DETAILS AND RECEIPT FOR THE TRANSACTION!!!!
    I’m online tonight on their website, it is Jan. 16th, 2017 about 4 p.m. I receive their e-mail stating that they have generated a new password for the second time for me, AND IT’S A NO NO!! THE PASSWORD IS NO GOOD. I just recently sent them a nasty e-mail stating that they need to stop playing games, fix my problem or give me a No Hassle Complete Refund!!

    • Rico:

      That is unfortunate that you had such an awful experience with SaleHoo. I must admit that this is the first time I heard of anyone having the issues you mentioned above. I appreciate you sharing your experience so that other users can make an informed decision about whether or not to join SaleHoo. I hope everything works out for you and that you are able to get your money back.

  5. Admir,
    Why did you choose Salehoo over it’s competitors? What are you doing now if you aren’t reselling products and why did you stop?

    • Dustin:

      That is a great question. I actually used both Worldwide Brands and SaleHoo at the same time, which gave me incredible results. I am no longer in the drop shipping business mainly because I took time to spend with my newborn son. In addition, it was difficult to manage my drop shipping business with all of my other things that I am currently doing (this website, ecommerce design, etc.). I ended up selling my drop shipping website for a decent amount of money, which opened doors for other things.

      I hope that answers your questions.

  6. Thank you.This was very helpful to me.One question. How was the shipping experience to customers? Were there a lot of complaints on receiving products using the dropshipping method?

    • Jay:

      It varies as each suppliers is different. Generally, the supplier processes the order within 1 to 2 business days. Shipping would take anywhere from 5 to 10 business days. I only conducted business with suppliers within the USA though, so I am not sure how it works with international suppliers.

  7. Hi Admir,
    I was glad that I found your review regarding salehoo. I was planning to pay for the wholesale supplier directory in salehoo but just a hutch that maybe I should consider other option. So that got me here. I am starting a small dropshipping or online store. I had been searching googling for days now trying to find a suitable supplier. Would you suggest an alternative choice of supplier directory beside salehoo. One things that I am not fully confidence with salehoo is I could not access to the supploer directory before payment, which I think is a big disadvantage. If I were to pay for the service but could find any supplier suitable for me, I would have wasted 67usd. Hope you can share some insight. Thanks.

    • Kelvin:

      I agree with you about not having access to the wholesale directory before signing up is a big disadvantage. However, they do have to protect their service – if they gave everyone access to the directory, everyone would save the supplier list and not sign up for the service. Think about it like this: What if your customers tell you, I want to use your product before buying it – would you ship them the product before they pay for it?

      If you need a similar service, the best SaleHoo alternative is Worldwide Brands. However, Worldwide Brands costs $299 for a lifetime membership (compared to $67 a year for SaleHoo).

      If you do not want to pay for a service like SaleHoo or Worldwide Brands, I would recommend importing from a foreign country (the risk is higher though).

      I hope this answers your question. If you need anything else, feel free to reply to this comment.


      • Hi Admir,

        Yeah I guess you are right. In business nobody will give you goods you are not paid for. It be better if the customer atleast can look at the product before buying it. Maybe make a restriction on the fully acces directory. I went to their site worldwidebrands, it basiclly similar to salehoo. Cant access to anything before payment. And for wwb is more expensive than salehoo. Yes it a lifetime one time payment, but how reliable are the directory.
        I would consider importing from foreign country as long it is a legitimate and trustable supplier. The things is find one may not look be so easy as it look. It take hours of searching.
        Thanks for your insight.

        • Kelvin:

          Either way you decide to go, the process is difficult and you really have to do a lot of research before you do anything. The good thing about SaleHoo and Worldwide Brands is that once you sign up for the service and do not like it, you can get a refund.

          While WWB is more expensive, it offers a larger selection of products and suppliers. I feel that both directories have a lot of products that you can sell for a profit. But, if you are selling products that everyone else is selling, you may not be able to make a good profit due to the competition.

          Importing from a foreign country is good, but it is even more difficult than simply signing up for SaleHoo or Worldwide Brands. Nowadays, you never know if the company you are buying products from is legitimate. The only real way of finding out is to place an order and hope that you do not get ripped off.

          Good luck to you,

  8. Hi, I’m just wondering about one point you made.. You said that if one wants to sell on ebatvor amazon then one should not use salehoo.. Why is that?

    • Ben:

      While thousands use SaleHoo and Worldwide Brands to sell on eBay and Amazon, I do not recommend it. Selling SaleHoo’s products on eBay, Amazon, or any other third-party marketplace is not a good idea because you will barely make a profit. Some of the products have low profit margins from the beginning, so when you factor in the eBay and PayPal fees (or Amazon fees), you will make a small profit.

      In addition to the fees, eBay and Amazon are over-saturated with people that are selling the same exact thing. Also, eBay is full of Chinese counterfeiters, so it will be difficult to compete with them.

      To get the best results, I recommend using one of the top ecommerce platforms to build your own ecommerce store.

      I hope this answers your question.


      • Thanks for the reply.. But the advantage of eBay is that you already have millions of customers who use eBay. If you start your own store then how easy is it to actually get customers?

        • Ben:

          I agree – the biggest advantage of eBay, Amazon, and any other third-party marketplace is the large customer base. That is why most sellers use a marketplace, instead of building a custom online store.

          However, you are sacrificing your profit margins due to the marketplace fees. For instance, you sell an item for $100 on eBay; they will take approximately $13.20 in final value commission fees. On top of that, PayPal will take $3.20 for processing the payment, bringing the total to $16.40 – this leaves you with an actual sale price of $83.60.

          Now, you sell the same product for the same amount on BigCommerce and process a credit card payment through Stripe or PayPal, they would only take $3.20 – this leaves you with an actual sale price of $96.80.

          If you sell 50 products in a month on eBay, you just lost $660 that you would have if you sold the same number of products on your own online store.

          Now, to answer your actual question – getting customers to come to your store does not happen overnight. You will have to use the latest search engine optimization (SEO) techniques to get free traffic from major search engines. You can run paid campaigns through Google AdWords. You can add your products to Google Shopping and other product comparison sites for free.

          I hope that answers your question.


  9. Hi Admir, thanks for the information you have given here. Everyone talks about Alibaba & Aliexpress in getting started in the drop shipping biz. If I’m understanding you correctly, you are saying that is not the best route?

    • Randolph:

      I am not saying that at all. Alibaba and Aliexpress are good alternatives to services such as SaleHoo and Worldwide Brands. However, by using websites like Alibaba and Aliexpress, there is a much larger risk as both sites do a poor job of screening the suppliers. In addition, a large amount of suppliers on those two sites are Chinese counterfeiters and scammers. Lastly, not everyone is willing to import from a foreign country – mainly due to the increased risk of being scammed.



  10. You didn’t go through the topic of sales tax. I was wondering what are some details in regards to this if you start drop-shipping from wholesale sources vs places like Alibaba and just having it shipped to your customer?
    Also, what is the income tax process for drop-shipping retailers?
    Also, did you use an automated shipping software in order to save time? If so, what software would you recommend?
    Any other tips for someone starting out and trying to support a family?

    • Timothy:

      I intentionally left sales tax out of this review because it varies by country and state, and I did not want to provide anyone with false information. I am from New York, so I can share the process for my state.

      If you buy products through wholesale channels such as SaleHoo, some suppliers may charge sales tax (whether you buy in bulk or ship right to your customers). But, it all depends on the location of the supplier. Correct me if I am wrong, but I do not think Alibaba charges any sales tax.

      As for claiming income tax, you need to meet the criteria of $20,000 in sales and 200 transactions in a single year. This applies to third-party marketplaces (except eBay), PayPal, and any other payment processing service that you use. If you meet the criteria, you will get a 1099 tax form by January 31st of the following year. You will need to calculate all the expenses (product costs, shipping fees, marketplace costs, etc.), which usually reduces your tax bill.

      For shipping, I use to buy and print USPS shipping labels. It costs $15.99 a month. However, if you need to ship via UPS or FedEx, I would recommend Endicia as only works for USPS shipping.

      My biggest tip for anyone starting out in this business is to educate yourself on the products that you plan on selling. Choose a specific niche and stick to it, do not try to sell everything possible. And, if you have the budget, open an online store, but continue selling on third-party marketplaces.

      Sorry for the long response. I hope that answers your questions.



        • Timothy:

          I do not use automated shipping software, but I can give you some insight. I set up automated shipping software on an ecommerce site for a client. If you have an online store, Spark Shipping works well with most online store builders. Spark Shipping automatically reroutes your orders to your suppliers for fulfillment.

          I am not sure if you can find something similar for eBay and Amazon.
          The reason that I do not use or recommend automated shipping software because it is expensive for drop shipping.



  11. Hello i have been researching a product online which seems to have a really good constant sell rate and profit margin and have finally got a supplier from alibaba which i have been in contact with too negotiate a deal however i don’t want to be in the position of just selling one product perhaps something happen to the supplier putting me out of business i wish to sell multiple online starting somewhere such as eBay and hopefully design my own online shop/ business in the future. I am enquiring what you feel you would do if you were in my position in regards to this would you start off with somewhere like salehoo or is there elsewhere worth me checking out? how should i start off or go about this and what would be the key advice too starting up, minimising failure and making good money. i am only 18 but wish in the long run to create a successful online business in the future.
    I look forward to your reply

    • Alan:

      If you can find products on Alibaba, there is not anything wrong with that buying from there, as long as you trust the seller and can verify the authenticity of the items. While you can make good money selling a single product, I recommend finding multiple products that are related to each other. This way you can make a lot more money.

      I must admit, finding products on Chinese sites like Alibaba is difficult, and more then likely, you will get scammed at one point or another. If you want to take the safer route, I recommend looking at Worldwide Brands and SaleHoo. Both are excellent for beginners, but Worldwide Brands offers more products and suppliers.

      If you have any other questions, feel free to ask.


    • Kari:

      You set up a return through the drop shipper, and have the customer ship the product back to the drop shippers warehouse. The drop shipper will either issue a replacement or refund. It varies by supplier.

  12. Admir

    I admire your work! Is it okay if the wholesaler asks you for $19.95 per month to do business with them? (Or is that something to avoid because that may be a sign of them being a middle man?)


    • Noel:

      I love the name of your website, Organic4rce. As for your question, I would stay away from any supplier on SaleHoo that makes you pay a monthly fee to work with them. You are already paying for SaleHoo, there is no need to pay a second fee for a supplier. In most cases, this means that they are also a middleman. I look forward to seeing your website when it goes live.

      Thanks for your comment.

  13. Hello,

    It was interesting reading the whole article about SaleHoo and dropshipping. I own a dropshipping site and I source from china suppliers. I was looking around for other suppliers and found this article. I am having a very hard time selling my products on my own site and also the delivery time is very high. Thanks for your insight into SaleHoo, i shall check this out.


    • Thanks for this article. I am contemplating starting a dropship business and am currently studying everything I can before attempting this endeavor. I found this article very informative. Thanks again.

  14. Hi. i want to start a dropshipping business again i have some experience with dropshipping i was apart of DS Domination and people did use salehoo and the reviews ive looked for salehoo have been positive about using them for ebay and amazon….Can i use SaleHoo for Amazon FBA?

    • David,

      You can use SaleHoo for Amazon FBA, but you would need to purchase the products in bulk and have them ship to Amazon’s FBA center. This would no longer be drop shipping as you are purchase items in bulk.

      I hope that answers your question.

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